Roll Out The Welcome Mat

You?ve developed an educational tool, curriculum, or service perfect for a wide range of students, whether or not they?re homeschooled.

You spell out your features and benefits on your website. You promote on homeschool forums, social media pages, and at homeschool conventions and expos. 

You?ve got links everywhere, pointing back to your well-crafted website.

When an interested home educator follows your link, do they land on a Welcome Homeschoolers page?

If they are linked directly to your main home page, a generic sales page, or general information page, you could lose the sale. Why?

Four Reasons Homeschoolers Need A Special Area On Your Website

Understanding your homeschool audience goes a long way in explaining why you need a dedicated landing page for homeschoolers.

• Homeschoolers may be in the minority of all students, but they have a big voice. When polled, a whopping 80% of responders say they chose homeschooling because they had concerns about the public or private school environment in their area. And 17% of the respondents said they were not satisfied with the instruction their kids were getting at school. If they feel your product or service isn?t designed for a homeschool setting, they?ll move on.

• When you?re speaking to homeschoolers, you should be using their vocabulary. Trying to blend the words and tone of institutional education alongside home education will dilute your message. You can end up alienating one or the other, or simply fail to be clear in your message.

• Mixing teacher kudos with parental praise can confuse your homeschool audience. What works in a classroom of 30 may not apply to a schoolroom of 2 or 3, so some of your testimonials won?t be relevant to homeschoolers.

• Homeschoolers don?t need large quantities of educational materials for their home. Even if they are purchasing for their local co-op, the need may not be as large as a purchase by an institutional school.

What To Include On Your Homeschool Landing Page

• A friendly, conversational voice that welcomes your visitor. Most of the time, your prospect is a parent, not a teacher.

• What you?re offering to homeschoolers. Be sure to explain why your product or service is a great fit for home educators.

• Examples of how homeschoolers can use your product or service.

• Why homeschoolers should trust your product or service. Testimonials from other homeschoolers go a long way to relieve concerns.

• A generous guarantee if you can?t offer a trial period or sample of your product.

Have a page or group of pages that are targeted specifically to homeschoolers. This will help dispel their concerns that what you?re offering may not be for them.

It will allow you to use their vocabulary and present reviews of fellow homeschoolers so they can relate.

Plus, your order form language will be geared toward an individual instead of an institution.

What Other Ways Can You Make Your Landing Page Exciting And Relevant For Homeschoolers?

To keep your homeschool landing page clean and concise, consider having a section with links to your other homeschool-relevant pages.

• Link to product pages that are limited to your homeschool products.

• Link to guest blog posts written by homeschoolers, or posts with photos demonstrating your product being used in a homeschool setting.

• Link to news stories or special interest pieces that highlight how well your product or service has worked for home educators.

• Link to your other social media outlets such as Pinterest or Facebook to promote your homeschool-related posts.

• Link to seasonal sales or special discounts that are only for home educators.

Consider this when you are setting up your website pages. If you want to attract homeschoolers and close the sale, be sure to set up a space just for them, and don?t forget to include a large image, button, or link inviting them in.

Homeschoolers recognize efforts to treat them as a special group. They will be more comfortable with their own landing page, language, and reviews.

Need Help Creating A Homeschool Landing Page?

Companies like yours can get really busy creating and updating educational products and services, and sometimes content marketing takes a back seat.

I'm excited to help you with your landing pages and other homeschool marketing efforts!

Statistics from the latest report by the National Household Education Survey, released September 2018