Most homeschoolers who began their school year in August or September have by now decided if their curriculum choices for the year are working or not.

If their days are going well and the kids are happy, their homeschool life will continue on much the same after the first of the year.

If, however, the curriculum is not working, either for the parents or the children, many homeschoolers will consider switching out their books and materials over the holiday break.

These are your prospects, and now is the time to begin to market to them. That way, they will have time to make their choices and have the new supplies ready for January.

Here are some ideas to consider:

• Send out emails to your current prospect list suggesting they make a mid-year evaluation. Offer to have your products in their hands by early December. Then they will have time to plan lessons and activities.
• Put a blog post on your website asking if your reader is content with how their year is going. Perhaps they need to switch to your product instead.
• Add a banner ad or a pay-per-click ad to a third-party site leading back to your site. Make sure the ad asks if the viewer is thinking about making a mid-year change.

If you need help drafting copy for any of these marketing avenues, just let us know! We?re happy to help!