Just because today?s kids are screen savvy and prefer electronics doesn?t mean they benefit from learning by using digital media exclusively.

If you sell printed books or workbooks, you can position yourself to home educators as offering materials that will do a better job of teaching children. Homeschoolers want what works, not what?s trendy.

Better Detail Comprehension Through The Printed Word

In a 2016 study by Lauren M. Singer and Patricia A. Alexander, data showed significant differences in comprehension, depending on whether the material was in print or digital form.

Although the study showed that the students preferred to read from a screen, their comprehension of the details of the material was much higher when it was read from a printed version.

Market Your Printed Materials Directly To Homeschoolers

This information is important to companies who are marketing print materials to homeschoolers. Although the wave of the future in education would seem to be toward digital media, it?s important to realize that print books do a better job of conveying detailed information to students.

States like California and Florida have passed laws requiring printed textbooks be available in digital form. School systems are handing out devices so students can complete their work electronically. Sure, kids can do their work quicker online or on a device, but are they learning?

In contrast, homeschoolers generally tend to ?go their own way? when it comes to providing an environment suitable for actual learning. By combining both print and digital media, they can tailor their kids? learning experiences to what works for them.

Let Your Customers Know You Can Cover All The Bases

While schools scramble to make sure their materials are in electronic form, homeschoolers don?t have those kinds of constraints. Emphasize in your copy that your printed products can make the difference between kids comprehending or just reading.

I can go over the copy on your website or marketing materials and show you how to incorporate this important information about media form and reading comprehension. Please let me know how I can help!

 

Beverly

Homeschool Copywriter