12/27/2019

Hi!
 

Guess what?
 

2020 is your year to hit the ground running with tons of awesome content.
 

Here are my predictions:
 

Oh really, you say.
 

Really?!
 

How? How?? HOW??
 

How on earth will you be able to fit all this in, along with your product creation, order fulfilling, customer-service work, and maintaining your sanity all year?
 

I understand your frustration, and I’m here to help.
 

I’m going to share with you how you can provide this content.
 

But first, let me tell you why it’s SO vital to the survival of your business to provide quality content on a regular basis.
 

Potential customers who search for answers will only find your website if you have content that answers their questions!
 

Potential buyers who find your website will want to read content that tells them not just about you, but how you will change their lives.
 

And customers who purchase from you want to hear from you so they will understand they’re a treasured part of your website family.
 

How can you provide this great content on a regular basis?
 

Start where you are.
 

You’ve been in business for a while, and even if you’re just starting out, you have exciting ideas already in your head.
 

Content doesn’t have to be complicated, but it does have to be three things:
 

• Useful

• Relevant

• Engaging

What are some common questions or suggestions you hear about your products?
 

Those are content topics.
 

What do you answer in reply?
 

That’s more content, whether you package it into a blog post, a podcast, or a video response.
 

Do you have several FAQs and responses for your customer care?
 

Put them together into a lead magnet. Offer it for free on your website.
 

The best way to turn anonymous web traffic into email subscribers is to offer something for free in exchange for a visitor’s contact info.
 

Does this really work? Sure does.
 

A 2017 survey showed a whopping 95% of buyers are willing to share their email address in exchange for free content.
 

What should you give away?
 

• A resources guide or checklist

• A how-to guide or cheat sheet

• A webinar or video training

• A packet of worksheets or a short e-book

 

Your irresistible content will draw in visitors who will gladly share their contact information for the download.
 

And all of those email addresses become your list for sharing even more content along with your promotions.
 

How do you get web traffic?
 

Provide useful, relevant, and engaging content so when prospects search their problems, your content appears on page one as the solution.
 

Ah. But how will you find the time to do all of this?
 

You can set aside as little as an hour a day of focused time to create awesome content.
 

You can repurpose content you already have into multiple forms to reach multiple channels.
 

Or you can get someone else to create, promote, and repurpose this content for you.
 

Either way, your business will reap the benefits of providing regular, quality content for your prospects and customers.
 

Your business may suffer if you don’t.
 

Now that you have my predictions for 2020, let me hear your feedback!
 

Do you already have quality up-to-date content?
 

Can you repurpose your content?
 

Do you need fresh, evergreen content?
 

Are you unsure of where to begin?
 

Hit reply to this email, and let me know your questions and concerns.
 

I’m here to help you make 2020 the best year ever.
 

Connecting with content,
 

Beverly
 

PS Don’t think you have to produce all this fresh content all at once! Take it slowly, add a few pieces of quality content at a time, and before you know it, you’ll have a library of content your prospects and customers will love!
 

PPS If you’re overwhelmed at the thought of where to begin, let’s talk! I’ll help you determine the best way to get started.

Prediction for 2020: You’re going to rock your content!