THE SECRET TO GETTING YOUR KIDS EXCITED ABOUT MONEY MANAGEMENT NOW

SO THEY DON’T WRECK THEIR CREDIT LATER!

Dear Homeschool Parent,

You teach them math, science and history – now introduce your young homeschooler to the concept of money management with an online learning club.

You’ll find it’s easy to join

Your kids will love how exciting it is to explore

And best of all… they’ll learn while they’re having FUN!

Let’s face it, talking about budgets and bills can be b-o-r-i-n-g. But your child needs to understand these real-world matters to be successful and avoid financial trouble when they’re adults.

Imagine your homeschooler heading off to college. You’ve given them a well-rounded education in all the major subjects. You’ve invested your time and energy to make sure they are prepared for life on their own.

You’ve also provided them with life skills such as

budgeting

managing bills

saving and investing

renting an apartment

and how to buy a car

So now their lifelong financial decisions will enable them to succeed, thrive and manage their future wealth with ease. Exciting future for them, isn’t it? Want to know how you can easily help your child reach these and other financial milestones? Read on!

How Can You Ensure Your Homeschooler’s Financial Success…And Keep Your Sanity?

Enroll them in Financial Whiz Kids!

The Financial Whiz Kids program is a secure, online members-only club designed for families. Through online games, quizzes, videos and a realistic, interactive township, your child will not only have tons of fun, but will learn basic fundamental financial skills that will last a lifetime.

The club can be introduced to children as young as 10, but is also designed to grow with your child as they develop their money management talents. The older they are, the more they learn!

The beginner levels teach your tween:

task=reward

simple budgeting

the basics of banking

how to comparison shop

The intermediate levels explain:

the basics of investing

how to remain debt-free

how to maintain a good credit score

The advanced levels are for high school and instruct your older teen in such matters as:

how to plan for college expenses

how to rent an apartment and buy a car

how to budget for the additional costs of housing, utilities and automotive expenses

Won’t My Kid Learn This Stuff In College?

Knowing these skills now may seem obvious to you, but sadly the vast majority of college students don’t possess even the basic fundamental knowledge to manage their own money.

Students and parents agree that college students are not well prepared to deal with the financial challenges that lie ahead. Less than one-quarter of students or about 24% and only 20% of parents say students are prepared to deal with the financial challenges that await them in the real world. More than three-quarters of students, about 76%, report that they wish they had more help preparing for their personal finances. (The Hartford Financial Services Group, Inc.)

A survey by MasterCard, from August 2012 showed 64% of parents with college-bound children are worried about their children’s ability to manage money.

And kids who aren’t prepared to handle money…often mishandle money. Bounced checks, overdue bills, bankruptcy, and moving back in with mom and dad are all very real possibilities when a young adult heads out on their own with very little, if any, money management skills.

The statistics are frightening:

More than half of millennials (about 54%) say debt is their “biggest financial concern.” Wells Fargo Study

39% of millennials worry about their financial future “at least once a week.” Fidelity study

In 2012, 56% of people in the US had no ‘rainy day funds.’ FINRA Investor Education Foundation

Experts You Know Endorse Financial Whiz Kids

You have an advantage because you educate your child at home. You can certainly teach your kids all about money management yourself, or you can trust the opinion of the experts. The Financial Whiz Kids program is endorsed by:

Eric Teague, foremost authority on adolescent educational development

Charles Price, Inc, world renowned financial planner

ABC Banking Company, pioneer in youth bank savings programs

Mountain Bank

Countrywide Credit Union

and Capitol Insurance Company, founder of Save Our Youth charities

These companies, and more, know Financial Whiz Kids provides a safe, engaging online experience that will ensure your homeschooler learns all the necessary financial skills they need as a young adult.

How Exactly Does Financial Whiz Kids Work?

Just as you wouldn’t give your homeschooler a math test without instructing them how to solve the problems and allowing them to practice, you shouldn’t send them out into the world unprepared to manage their finances.

The secret to getting kids to want to practice money management? Kids like video games. The characters, the quests, the friendly competition with other players. Financial Whiz Kids has all these exciting video game components designed to hold your child’s attention.

Following the adventures of Budget Bear, your child’s character explores Budget Town and earns rewards for completing tasks. Mini-games within the story line reinforce financial skills.

Role-playing as a citizen of Budget Town engages your child in the story. Friendly competition between club members helps fuel the desire to explore higher level challenges. Since some interactions within the game are dependent on the choices the character makes, the outcomes can be different…

… and suddenly your child is chatting outside the game about how well their budget worked or how quickly they were able grow their savings account in Budget Bank.

Financial Whiz Kids does the teaching for you, freeing your valuable time for other tasks. While you prepare lessons, instruct another child or plan homeschooling adventures, this program gives your child an opportunity to practice money management before they actually need the knowledge.

Best of all, it’s entertaining! It’s exciting! It’s fun! Your homeschooler learns without even realizing it!

Real World Effects of Financial Whiz Kids

After spending some time with Financial Whiz Kids, your child will have the confidence to:

go into a bank and open an account

build a realistic budget and stick to it

comparison shop for the best values

wisely invest their money for growth

rent an apartment or buy a car

…because they’ve learned and practiced all these skills in a safe and entertaining educational environment.

And while it’s true that learning a skill is rewarding in itself, kids enjoy tangible rewards.

Which is why Financial Whiz Kids offers Rewards Points for skills mastered through online quizzes, puzzles and tasks. The Rewards Points can be redeemed through our online Brainiac Store for real items such as notebooks, stickers, pencils, wallets, backpacks and more.

Kids learn to bank their points much like cash, to budget and save for larger prizes, including a stuffed version of our mascot, Budget Bear.

You can rest assured you have made the right decision by enrolling in Financial Whiz Kids. But don’t take our word for it. These parents know first-hand how vital money management skills are, and their children got financial skills training from Financial Whiz Kids.

“I homeschool my children and I’m always looking for ways to bring real-life lessons into my teaching. Your program is fantastic. Every day, my kids ask… when are we going to do Financial Whiz Kids? They love the games and they especially love earning points when they pass the quizzes. They each opened a bank account, and now they understand how interest works. It’s such a relief to know my children will be well-prepared for managing their money when they embark on their own lives as adults.” — T. Bazell

“I’m a professional mommy blogger who gets about 30,000 hits on my website each month. Based on the comments on my blog posts about Financial Whiz Kids, you have a home run! My readers are very enthusiastic about this club. Their kids are buzzing about the points they can earn for cool prizes… but also, they talk about how dumb it is to rack up debt and how you should plan ahead for big expenses. These comments are coming from 13-year-olds! Wow! So glad you’re out there. Thank you.” — H. Walters

“My local mommy group has done a lot of research to try and find programs that teach our kids about money. Most websites are too boring or too cartoon-y/childish. We needed something for older kids (tweens), which was very hard to find. Then we came across Financial Whiz Kids and all I can say is HOORAY! Each of us enrolled in the Club and our kids love earning points for stuff they really want… while also learning how to budget for things and avoid debt. Thank you!!!!” — J. Sanders

And those are just three of the thousands of parents, just like you, who have benefitted from enrolling their children in our program. You can find even more testimonials and endorsements on our website at www.financialwhizkids.com/testimonials

Still not convinced?

As a homeschooling parent, you have genuine concerns regarding your child’s education. You want what is best for them. You want them to be wildly successful on whatever path they pursue. You teach them at home, so you know what they’re learning.

But even if you send your child to a public or private school part-time, or for their high school years, you will still need to instruct them yourself in money matters. Why? Because most schools don’t teach financial literacy!

According to a 2011 report, only 17 states currently require high school students to study money management. (The Council for Economic Education)

A column published in the Washington Postfrom in February 2012 argued that financial education can’t wait until high school, citing experts who say children begin to develop their understanding of money much younger. (The Maryland State Board of Education’s president and vice president, along with the state’s interim superintendent.)

A 2011 survey showed that 86% of students aged 16 to 18 said they would rather learn about money management in the classroom than make financial mistakes in the real world. (Investment bank Charles Schwab)

Enroll in Financial Whiz Kids today and your homeschooler will be well ahead of their peers in understanding money management and financial responsibility, and well on their way to a lifetime of wealth and success.

Still Have a Few Nagging Worries?

Are you…

…worried about online safety?

Financial Whiz Kids is a secure members-only family club that is monitored 24-7 by trained specialists who are truly concerned about your child’s safety and well-being. You can also go online within the program to monitor your child’s activity, watch them complete tasks and see their club interactions.

…worried your child is too young to learn about finances?

Even kids as young as 5 or 6 can learn how to divide their allowance into thirds for Spending, Saving and Giving. Financial Whiz Kids is simple to learn and is designed to adjust to your child’s abilities as they grow.

…worried the program will be too hard to set up?

After enrolling, simply follow the easy-to-use login process. You can quickly have the program up and running the same day you enroll. Once logged in, you may add as many as 10 free sub-accounts within your membership so your entire family can have access, as well as guests who may visit you. If you run into a problem, our Customer Service Representatives are ready to answer your questions.

…worried they’re just playing and not learning?

Every week, you’ll receive a progress report via email to see the skills your child has mastered and the areas where they still struggle. You can use these reports to pinpoint trouble areas and create personalized practice sheets for offline use.

…worried your child will get bored?

Our program is fun and engaging, but even we know kids don’t like repeating the same tasks over and over like some other early-education money programs. This is why we add new features every month, including seasonal events and challenge events. There’s even a special Anniversary Event each year on the date you enrolled your child in the Financial Whiz Kids club.

…worried about the cost?

Your first month is absolutely free! When you see how your homeschooler is benefitting from the club, simply do nothing and rest assured your child is on their way to a bright financial future.

Your account will automatically roll over to a monthly subscription and your credit card will be charged at the end of the 30 days. But if you prefer, you may upgrade your account to one of our convenient payment plans.

With several payment options available, you are certain to find the perfect match for your education budget. You can choose from monthly, quarterly, or even yearly plans (at a substantial discount!)

The best part? If at any time you are not completely satisfied with the Financial Whiz Kids program, you may cancel for a full refund of any unused subscription time.

It’s Time To Introduce Your Child To An Online World Of Fun

There is no better time to enroll in Financial Whiz Kids than right now. Your child can begin their adventure into an online world of fun financial learning today that will transition directly into a lifetime of financial responsibility and monetary ease.

No other online program offers an interactive immersion in the world of basic financial skills. No other online program keeps kids engaged with fresh, updated activities monthly. And no other online program will give you the peace of mind that comes from knowing your child is enjoying learning about money management.

Try our program free for a month. Watch your child learn basic financial knowledge. See how simple it can be to put your worries aside and know your child will be ready for the real world after homeschool.

To enroll:

Fill out the enclosed order form and return it to us in the enclosed postage-paid envelope. Once we process your order, we will send you an email with login instructions and a link to your 50 free Rewards Points.

OR

Visit our website at www.financialwhizkids.com and use the gift code HOMESCHOOL50 to automatically receive 50 free Rewards Points.

OR

Call us at 1-800-WHIZKID (1-800-944-9543) 9 AM to 5 PM EST, Monday through Friday, and one of our friendly Customer Service Representatives will gladly enroll you over the phone. Don’t forget your gift code! HOMESCHOOL50

Explore the program free for 30 days with your child. If you agree that this is the best interactive online financial education program available, do nothing, and your enrollment will continue at the monthly rate. You may also follow the prompts to upgrade your account to one of our convenient payment options. You can choose between:

MONTHLY QUARTERLY YEARLY

19.99 49.99 149.99

a savings of 17%! a savings of 37%!

Remember, Financial Whiz Kids offers:

100% satisfaction guarantee

Age-specific financial learning tools for ages 10 to 18

Cancel any time for a full refund of any unused membership time

Free rewards points and in-game gifts every year on the enrollment anniversary

A lifetime of financial security based on strong foundational money management skills

Enroll today and start your child on the path to a secure, financially responsible future!

SPECIAL NOTE: Enroll by {DATE} and receive two special gifts:

a FREE report listing 10 money management activities you can do with your kids offline.

a Financial Whiz Kids canvas wallet for each child you enroll.

Even if you decide Financial Whiz Kids is not a good fit for your homeschool, please keep the FREE report and canvas wallet as our gifts to you for trying our program.

An added bonus of this program is that you can use Financial Whiz Kids in a co-op setting. Homeschoolers logged in together on a local network can work cooperatively on certain tasks, delegating work to various group members and collectively receiving rewards points. Your co-op can show our skills videos in a group setting, print out practice sheets for assignments and can even set up an umbrella account to receive group discounts. Be sure to ask a Customer Service Representative for details!

Thank you for reading our letter. We look forward to helping you and your homeschooler on your financial education journey!

Sincerely,

Caroline Winter

Vice President

BestFin, Inc.

PS We will be at the Homeschool Expo at {LOCAL} Convention Center on {DATE}. Be sure to stop by our booth! Budget Brainiac members will receive a personalized gift pack that includes a stuffed Budget Bear and an online code redeemable for 100 free Rewards Points. Don’t miss this opportunity! Only members enrolled before the convention using the gift code HOMESCHOOL50 will receive the gift pack, and supplies are limited. Our mascot, Budget Bear will be there, ready for photos and to sign autographs!

PSS Bring your friends to our booth! For every one of your member referrals who enrolls at the convention, you receive one month’s membership absolutely free!

(DETACHABLE ORDER FORM)

FILL OUT AND RETURN THIS FORM IN THE ENCLOSED POSTAGE PAID ENVELOPE:

THANK YOU FOR YOUR ORDER!

___YES! Sign us up for our ONE MONTH FREE TRIAL to Financial Whiz Kids online club! At the end of our trial we will have the opportunity to subscribe at a monthly, quarterly or yearly rate, and will provide payment information at that time. Please include my 50 free Rewards Points using the code HOMESCHOOL50.

___YES! I will be attending the {LOCAL} Convention Center Homeschool Event on {DATE.} I plan to bring ___ friends with me to enroll. I understand that every referral by me who enrolls at the convention entitles me to one month’s subscription, free!

___NOT YET We’re not quite ready to join Financial Whiz Kids, but please contact us again in:

___3 months ___6 months ___12 months We’ll be ready then!

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Name

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Address or P.O. Box

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Address Suite Number

_____________________________________________________________________________________
City, State Zip

_____________________________________________________________________________________
Telephone Number

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Email Address (for receiving login instructions and your 50 free Rewards Points!)

_____________________________________________________________________________________
Name on Credit Card

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Credit Card Number

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Expiration Date/CCV Code

LIFT NOTE

Outside:

I Don’t Want To See Your Child In My Office

I work with young adults every day who have become overwhelmed with their finances. I am saddened when I have to assist a college graduate in trying to repair their low credit score, or worse, help them file for bankruptcy.

I often wonder why these young people, the future of our economy, are completing their college education without even the basic financial skills needed to succeed today.

Money management skills are vital, and the sooner they are taught to children, the more effective they are. You are in a unique position to ensure your child’s financial success from a very early age, right at home.

I have personally enrolled my young children in the Financial Whiz Kids program. Through the reports and updates, I can see for myself how well they are learning money management skills. But beyond that, I can hear the excitement in their voices when they share with me some new goal they have reached with their character.

I am convinced that this program is exactly what today’s youth need in order to remain financially secure in the future.

Financial Whiz Kids is designed for kids, with entertaining and engaging content that will help children develop their understanding of money from a very early age, By learning these concepts now, your child won’t need to come see me later.

Sincerely,

Dan Whitier

Manager, Credit Repair Team

Countrywide Credit Union

Please Note: This is a sample letter generated for a fictitious company. All personal names and company names have been generated from thin air to make this sample look and feel like a direct mail letter should!

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